airline
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Innovative airline marketing campaigns that stood out in 2013
This article is re-published with kind permission of “www.airlinetrends.com”. In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding new ways to break through the advertising…
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Airlines encourage passengers to provide service feedback via apps and cards
This article is re-published with kind permission of “www.airlinetrends.com”. Social media has provided passengers with a powerful platform to voice their opinion on the experience they have with airlines. In response, airlines have become one of the most active organizations that actively monitor the online conversation in order to pro-actively take actions to correct issues…
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Virgin Australia’s consulting chef Luke Mangan offers restaurant guests a sample of airline food
This article is re-published with kind permission of “www.airlinetrends.com”. In the past few years, Virgin Australia has transformed from a cheap and cheerful low-cost carrier to a ‘no-frills chic’ airline in order to appeal to more travellers in Australia, especially those travelling on business. On the catering front, the airline has teamed with top Australian…
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London Heathrow partners with BBC’s Masterchef judges for airport F&B guide
This article is re-published with kind permission of “www.airlinetrends.com”. Heathrow Airport has created its first ever food guide, Food on the Fly, in conjunction with restaurateurs and MasterChef judges John Torode and Gregg Wallace, who have turned their critical gaze on the 73 restaurants, bars and cafés which operate at the airport. The two are…
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Consumer brands choose airports as locations for experiental marketing campaigns
This article is re-published with kind permission of “www.airlinetrends.com”. Being high-traffic locations with a diverse and international mix of consumers, brands see airports as an interesting setting for marketing campaigns. We have reported before how consumer brands are teaming up with airports to offer passengers free, branded, airport amenities such as charging zones, video and music rooms,…
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Is This The Future of The Airline Website?
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Airline buy-on-board catering goes local
This article is re-published with kind permission of “www.airlinetrends.com”. Airlinetrends.com has reported earlier how Canadian low-cost carrier Westjet has differentiated its buy-on-board catering offer by partnering with local, often family-owned, restaurants across Canada for its buy-on-board catering program. Unlike many pre-packaged airline snacks, WestJet’s sandwich options offer fresh, local flavors from the city of departure. As the…
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Airports evolve to connect People and Places
This article is re-published with kind permission of “www.airlinetrends.com”. Airports evolve from ‘spaces of flow’ to destinations that connect people and places. Between 2010 and 2015 the size of the global airport retailing market is forecast toexpand by 44.5 percent from to nearly USD 40 billion. In a time when downtown retail is suffering, facing strong…
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In-flight beverages go functional
This article is re-published with kind permission of “www.airlinetrends.com”. The Airline Passenger Experience Association recently wrote an interesting article regarding the ailments associated with flying at high altitudes and changing time zones, such as dehydration, dry eyes, leg pain, and swollen feet. It’s comforting to know that airlines are responding to the wellness/health trend with…
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Top 11 innovative product and service concepts for 2011
At airlinetrends.com we are constantly on the look-out for innovative products and services launched by airlines and airports around the world, as they respond to industry and consumer trends such as ‘digital nomads’, social media, the quest for ancillary revenues and sustainability. Taking a cue from sci-fi writer William Gibson words that “the future is…
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Bunalımlı Devlet Havayolu Sendromu
Sivil havacılık sektörünün duayen isimlerinden Rigas Doganis, ‘Airline Business‘ adlı kitabının 8.2 numaralı bölümünde kamuya ait havayolu şirketlerinin durumunu şu başlık altında inceler: Distressed State Airline Syndrome (Bunalımlı Devlet Havayolu Sendromu)Ve bu sendromu kendi içinde yedi alt maddeye ayırır: 1-Serious financial difficulties (Ciddî malî güçlükler) 2-Political intervention (Siyasî müdahale) 3-Trade union power (Sendikanın gücü) 4-Over-staffing…