marketing
-
Turkish Airlines lets start-ups pitch to Business Class passengers during their flight
This article is re-published with kind permission of “www.airlinetrends.com”. Istanbul’s start-up sector, known as the ‘Digital Bosphorus’, is thriving. As Wired reports this month: “Along with this shifting attitude to failure, Istanbul’s successes have encouraged younger generations to seek entrepreneurial success, resulting in strong software and gaming sectors emerging in a city best known for…
-
Moving beyond shirt sponsorships, Emirates and Delta open lounges at sports stadiums
This article is re-published with kind permission of “www.airlinetrends.com”. Soccer’s huge popularity in much of the world and its fast-growing following in Asia have made it a magnet for international carriers looking to raise their profile. Over the last few years, airlines from the Gulf Region, in particular, have been using using soccer to build…
-
Turkish Airlines Open
Turkish Airlines is the name sponsor of the 2013 European Tour Final Series event, in which Tiger Woods will be participating. The tournament will be taking place in Antalya, Turkey and will have a prize pool of $7 Million. Türk Hava Yolları, Tiger Woods’un katılımıyla Türkiye’de gerçekleşecek 2013 European Tour Final Serisi’nin isim sponsoru. Yedi…
-
Austrian – From Vienna to Chicago in record time
In record time from Vienna City Centre to Chicago: Our participants had to face a few challenges on their way — but see for yourself! The lucky winners made it through the course at Vienna City Centre and won 2 tickets to Chicago each. In Rekordzeit von Wien nach Chicago: Auf dem Weg mussten die…
-
Virgin Australia’s consulting chef Luke Mangan offers restaurant guests a sample of airline food
This article is re-published with kind permission of “www.airlinetrends.com”. In the past few years, Virgin Australia has transformed from a cheap and cheerful low-cost carrier to a ‘no-frills chic’ airline in order to appeal to more travellers in Australia, especially those travelling on business. On the catering front, the airline has teamed with top Australian…
-
Scoot takes a cue from AirAsia X with new quiet zone
This article is re-published with kind permission of “www.airlinetrends.com”. Singapore Airlines’ budget subsidiary Scoot is the latest airline to embrace a child-free zone, banning children from the front section of its Economy cabin. Launched at the end of August, the new product is called ScootinSilence and takes up rows 21-25, which are located immediately behind…
-
London Heathrow partners with BBC’s Masterchef judges for airport F&B guide
This article is re-published with kind permission of “www.airlinetrends.com”. Heathrow Airport has created its first ever food guide, Food on the Fly, in conjunction with restaurateurs and MasterChef judges John Torode and Gregg Wallace, who have turned their critical gaze on the 73 restaurants, bars and cafés which operate at the airport. The two are…
-
Consumer brands choose airports as locations for experiental marketing campaigns
This article is re-published with kind permission of “www.airlinetrends.com”. Being high-traffic locations with a diverse and international mix of consumers, brands see airports as an interesting setting for marketing campaigns. We have reported before how consumer brands are teaming up with airports to offer passengers free, branded, airport amenities such as charging zones, video and music rooms,…
-
Buy your airline ticket in style: Qatar Airways open ticket office in Harrods
This article is re-published with kind permission of “www.airlinetrends.com”. We have reported before airlines in Brazil have been developing innovative strategies as they compete to win over the new Brazilian middle class, many of whom are entirely new to air travel. For example, TAM and low-cost carrier GOL are targeting this segment with novel sales…
-
Air France Street Marketing
-
Virgin Atlantic takes to the streets of Boston to surprise its Twitter followers
This article is re-published with kind permission of “www.airlinetrends.com. Airline marketing is undergoing a phase that’s exceedingly exciting, unpredictable and creative. Faced with ever more experienced consumers, who routinely ignore the commercials and ads thrown at them, airline brands are finding new ways to break through the advertising clutter to reach and engage consumers. Surprise…
-
British Airways to launch temporary Olympics ‘brand space’ in London
As people are bombarded with marketing messages, real-life interaction with products and brands (a.k.a. experiential marketing) has become increasingly valuable for airlines to get their message across. We reported earlier on Southwest Airlines’ ‘porches’ in New York and Denver, Delta Air Lines’ ‘SKY360 lounges’ at sports venues, and film and culinary festivals in the U.S,…