olympics
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United – Team USA Commercial: “One Journey. Two Teams.”
One Journey. Two Teams. United for over 35 years. United. Proud to fly Team USA.
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Aeroflot develops in-flight ‘sports menu’ for the 2012 London Olympics
This article is re-published with kind permission of “www.airlinetrends.com”. Airlines around the world have been getting creative in order to highlight their link with the recently held 2012 London Olympic Games in ways that went beyond the traditional, static, means of advertising. South African Airways, for example, has held a public competition that challenged South…
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British Airways: Innovative Airlines 2012
This article is re-published with kind permission of “www.airlinetrends.com”. For the past several years, there was a sense that if things could go wrong for British Airways (BA), they usually did: A global financial crisis set against BA’s high exposure to the premium business travel market which resulted in large losses. Endless merger talks with…
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British Airways to launch temporary Olympics ‘brand space’ in London
As people are bombarded with marketing messages, real-life interaction with products and brands (a.k.a. experiential marketing) has become increasingly valuable for airlines to get their message across. We reported earlier on Southwest Airlines’ ‘porches’ in New York and Denver, Delta Air Lines’ ‘SKY360 lounges’ at sports venues, and film and culinary festivals in the U.S,…