Pazarlama
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British Airways Man vs Plane Accept the Challenge
To celebrate the launch of our direct flights to Johannesburg on 12th February 2014, we are offering five people from around the world a once in a lifetime opportunity to prove they have what it takes to race our new A380 super-jumbo on the runway in South Africa next month. This follows on from the…
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Turkish Airlines – Bloggers Trip to Istanbul
Turkish Airlines hosted its first trip to Istanbul for bloggers from the Middle East region, one of the carriers fasting growing markets. The guests experienced the hospitality of Europe’s Best Airline and were treated to a two day experience in the magical city of Istanbul where they discovered touristic delights and gained insight into the…
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THY’den, Golf Severlere Keyifli Bir Hediye
Tiger Woods’un katılımıyla 7 – 10 Kasım 2013 tarihleri arasında Antalya’da gerçekleşen ve Fransız oyuncu Victor Dubuisson’un şampiyonluğuyla sona eren 7 milyon dolar ödüllü The Turkish Airlines Open 2013‘ün etkileri hâlâ devam ediyor. Türk Hava Yolları’nın (THY) turnuvanın başlangıç tarihi ile eş zamanlı olarak golf severlerin beğenisine sunduğu “Turkish Airlines Open” mobil golf oyunu söz…
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Tâlî Gelirlerin Önemi Giderek Artıyor
Küresel kapsamda faaliyet gösterip, kâr marjı belki de en düşük sektör olan havayolu işletmeciliğinde, tâlî (ancillary) gelirlerin önemi giderek artıyor. IATA’nın, geçtiğimiz hafta kamuoyu ile paylaştığı 2014 tahminleri gerçekleşirse, önümüzdeki yıl havayolu şirketleri toplamda 3,3 milyar yolcuya hizmet verirken, kâr marjları sadece %2,6 mertebesinde gerçekleşecek. Yolcu başına düşen net gelirin yaklaşık 6 USD olması bekleniyor.…
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Innovative airline marketing campaigns that stood out in 2013
This article is re-published with kind permission of “www.airlinetrends.com”. In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding new ways to break through the advertising…
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KLM’den Yeni Bir Hizmet: Wannagives
Sosyal medya ortamına verdiği önemle, havayolu sektöründe öne çıkan KLM’den yeni bir hamle daha geldi. Hatırlanacağı üzere KLM, sosyal müşteri hizmetleri ekibinde 60’tan fazla personel çalıştırıyor. 24/7 hizmet veren bu ekip, yolculardan gelen soru, şikayet ve tebrikleri bir saat içerisinde cevaplarken, 24 saat içerisinde de sorunların çözümünü hedefliyor. twitter.com/klm ve facebook.com/klm adreslerinden hizmet veren KLM…
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Delta pops up in central Tokyo with ‘Flight Therapy’ brand space
This article is re-published with kind permission of “www.airlinetrends.com”. In order to connect and engage with ever more experienced, connected, and informed consumers, who routinely ignore the commercials and ads thrown at them, airlines around the world are becoming more sophisticated in their marketing activities and are finding new ways to break through the advertising…
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Turkish Airlines – Widen Your World
“Widen Your World” Son yıllarda açıkladığı büyük ölçekli uçak siparişleri, uçuş ağına art arda dahil ettiği yeni destinasyonlar ve global bir marka olma yolunda gerçekleştirdiği önemli yatırım ve girişimlerle gündemdeki yerini koruyan Türk Hava Yolları, “Globally Yours” sloganıyla gelişim sürecinin altını çizip marka iletişimini bu eksende geliştirerek küresel bilinirliğini önemli ölçüde arttırdı. Hizmetine dahil ettiği…
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Virgin America – Kylie & Kendall Jenner Learn the #VXsafetydance
Kylie and Kendall Jenner get a lesson in safety from Todrick Hall, the star and songwriter for Virgin America’s new safety video. Watch them do the #VXsafetydance and check out the full video available on all Virgin America flights. You can audition to be in a future version of the next safety video by visiting…
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Air France’s Marketing stunt in Toronto: AF351 Instant Takeoff Contest
AF351: Air France’s daily flight from Toronto to Paris. Air France created an original rendezvous giving the opportunity to enthusiastic contestants to instantly board its AF351 flight to Paris, which was part of a 4-night getaway to the City of light in collaboration with the Best Western Folkstone Opera hotel. To participate, entrants needed to…
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Qatar Airways – FC Barcelona Football Experience in London
We bring the FC Barcelona experience to London with a Penalty Shootout on the fastest shot to win a FC Barcelona jersey, and ‘Spot The Ball’ for a chance to win tickets to any destination across the Qatar Airways network. Former FC Barcelona player Gary Lineker even made an appearance and took a few shots…
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Turkish Airlines lets start-ups pitch to Business Class passengers during their flight
This article is re-published with kind permission of “www.airlinetrends.com”. Istanbul’s start-up sector, known as the ‘Digital Bosphorus’, is thriving. As Wired reports this month: “Along with this shifting attitude to failure, Istanbul’s successes have encouraged younger generations to seek entrepreneurial success, resulting in strong software and gaming sectors emerging in a city best known for…