The second phase of Tigerair’s Infrequent Flyers campaign launches today, led by a 90-second commercial named “Chickens” and created by McCann Melbourne.
Unlike other airlines’ frequent flyer programs, the Tigerair Infrequent Flyer Club was created by McCann Melbourne to deliver almost nothing other than recognition for Australians who don’t fly as often as they would like, but still like the idea of being part of a frequent flyer scheme.
Members do get to choose their own membership card colour – from ’70s brown all the way to triple emerald sapphire ivory. But they also have to print out the card at home themselves.
Category: Travel, transport & tourism
Agency: McCann Melbourne
Production: Airbag Productions
Director: Raphael Elisha
Executive Creative Director: Pat Baron
Creative Director: David Ponce de Leon
Producer: Samantha Kelly
Assoc Creative Director: andrew jones
Executive Producer: fiona mcgregor
Agency Producer: Victoria Conners-Bell
Agency Producer: Chelsea Nieper
Managing Director: Adrian Mills
Digital Director: Tony Prysten
Senior Account Manager: Will Hollosy
Group Account Directors: Serrin Dewar & Alec Hussain
Senior Planner: Danish Chan
Editor: Roberta Horslie
VFX Supervisor: Nick Wright
VFX Lead: Adrian Oostergetel
VFX Artist: Luke Davies
Post Producer: Tanya Stankovic
Sound: Electric Dreams
Executive Music Director: Cornel Wilczek
Music Producer/Engineer: Pascal Babare & Gus Franklin
Performers: Pascal Babare & Gus Franklin
Chicken Man: Dan Witton
Studio Producer: Danny Thiris
The TV Commercial Ad titled Chickens was done by Airbag Productions advertising agency for brand: Tigerair in Australia
It was released in the Nov 2014.