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  • TAM uses Facebook profiles to personalize the inflight magazine

    TAM uses Facebook profiles to personalize the inflight magazine

    This article is re-published with kind permission of “www.airlinetrends.com” To celebrate the 35th anniversary of it’s Sao Paulo-Milan route, TAM Airlines recently wowed a flight full of passengers by using Facebook to learn more about them and creating a 100 percent personalized inflight magazine for each. By integrating Facebook Connect into the ticket purchasing process,…