Our environment is getting more and more connected – our homes, our cars, our TVs and so on. All of these technologies are becoming new exchange touchpoints between businesses and users.
At Amadeus we believe that with these accessible and newly connected environments, people will likely interact more and more with them directly. It is all about friction: the less friction there is, the more likely you are to use a service.
Amadeus Ambient Services is a unique piece of technology sitting between the world of the things (my car, my home, my TV, etc.) and Amadeus’ systems.
Amadeus Ambient Services is a technology platform that will serve upcoming ambient interactions by providing hyper contextualized services: as such, it contextualizes traditional travel products, infrastructure and content into the growing world of connected environments like cars and homes.
It is a completely new way to distribute travel services.