8 interesting airline product and service innovations for the first half of 2015

SAS_Airlines_Business Class_Feb 2015_002This article is re-published with kind permission of www.airlinetrends.com

At airlinetrends.com we continuously monitör the global aviation industry for product and service innovations launched by airlines in response to cultural, technological, and economic changes that influence airline customers’ needs and expectations.

The product and service innovations we have selected to be among the most innovative concepts that have been launched in the first half of this year reflect how airlines are becoming more creative in the design of new products and services as more airlines are embracing hospitality, design and technology as ways to differentiate the passenger experience.

8 INTERESTING AIRLINE INNOVATIONS FOR THE FIRST HALF OF 2015

1. Bring Your Own Wi-Fi » Airlines deploy portable wireless networks

Estonian Air, Transavia and Arkefly are the first airlines to deploy the AirFi box – a compact, portable, battery-powered wi-fi solution that can be stowed inside a luggage locker and requires no modification to the aircraft, and hence no certification. Read article »

2. China Eastern trials ‘intelligent personal assistant’ for in-flight service

China Eastern has launched an airline-specific version of Microsoft’s ‘XiaoIce’ – an intelligent personal assistant – which on Wi-Fi equipped aircraft allows passengers to socialize with other passengers, contact the crew (who are equipped with tablets) and send post-arrival pick-up reminders to people on the ground. Read article »

3. HK Express lets passengers make contactless in-flight payments with their mass transit smart card

In many Asian countries, prepaid rechargeable contactless payment cards are a common phenomenon. Now, two airlines in Asia are allowing passengers to make in-flight payments with those same smart cards they use to make everyday payments on the ground. Read article »

4. Air New Zealand lets lounge guests order their favourite coffee via their smartphone

Besides featuring barista’s who make freshly brewed coffee to passenger’s preferences in its ‘Koru’ lounges, Air New Zealand now lets flyers order barista-made coffee via its smartphone app the minute they walk into one of the airline’s Koru Clubs around New Zealand. Read article »

5. SAS’ new A330 Business Class features Hästens bedding and a snack bar

Following years of restructuring, SAS has introduced its first refurbished A330 aircraft. Similar to Aer Lingus’ new A330 Business Class, SAS’ new premium cabin shows how carriers with a relatively limited long-haul network can respond to the passenger experience standards set by airlines from the Gulf and Asia. Read article »

6. Air Astana introduces ‘Economy Sleeper Class’

Recently, several airlines have picked up Air NZ’s Skycouch concept. While China Airlines introduced its ‘Family Couch’ and Azul introduced the ‘Sky Sofa’, Air Astana has become the latest carrier to introduce a slightly different ‘Economy Sleeper Class’. Read article »

7. Delta’s ‘Early Valet’ service preloads passengers’ hand-luggage to speed up boarding

In an effort to take some of the stress out of the boarding process and reduce expensive delays before take-off, many airlines have been looking for alternative procedures to optimize boarding. Now Delta Air Lines is trying something new: Preloading carry-on bags into the overhead bins before the passengers embark the aircraft. Read article »

8. Dutch LCC Transavia first airline to use WhatsApp messaging for customer care

The airline industry is one of the leading sectors in deploying Twitter and Facebook for customer care, while in China many local and foreign carriers are present on Sina Weibo and WeChat. Now Dutch LCC Transavia has become the first airline to integrate WhatsApp into its webcare channels. Read article »

Airlinetrends.com

Raymond Kollau is founder of industry and consumer trends research agency airlinetrends.com, which monitors the global aviation industry for commercial innovations launched by airlines and airports in response to changing consumer behavior. Raymond is a frequent presenter at in-house trend sessions at airlines and airline suppliers around the globe, as well as at industry events such as the Aircraft Interiors Expo and Future Travel Experience.