Cebu Pacific Rain Codes @ Hong Kong

Cebu Pacific – the largest low-cost carrier of the Philippines – used the wet weather as an integral part of a campaign to drive bookings to a much sunnier Philippines.

The clever campaign used water repellent spray was used to draw ads onto the ground in high traffic areas throughout the city, making them invisible until wet weather hits, when water droplets roll off the sprayed surface, revealing a brief tagline, “It’s Sunny in the Philippines.”

The sunny advert was also accompanied by a QR code – known in this case as a ‘rain code’ – meaning wet commuters could scan the ground with their phone and to receive a Cebu Pacific discount code to be used for a flight to the Philippines.

 

Havacılık sektöründe, hem havayolu hem de havalimanı tarafında 25 yıla yakın profesyonel tecrübesi bulunan Dr. Abdullah Nergiz, Türkiye'nin ilk havacılık blogu olan Havayolu 101'in kurucusu ve baş editörüdür. Yüksek Lisans ve Doktora çalışmalarını Türkiye sivil havacılık tarihi üzerine yapmış olan Nergiz, halen profesyonel kariyerinin yanı sıra özel bir üniversitede havacılıkla ilgili ders vermeye devam etmektedir.