ownboard magazine

  • TAM Airlines – The Ownboard Magazine

    TAM Airlines – The Ownboard Magazine

    Onboard (inflight) magazines are boring, that’s universally acknowledged. And most people don’t really read them. TAM Airlines decided to change this behavior by creating The OwnBoard Magazine. Thanks to a Facebook Connect during the purchase process, such information as likes, preferences, interests, and social activity was turned into customized content to make this magazine different…