brand
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Introducing Cathay Dragon
Dragonair, Cathay Pacific’s sister airline, will soon be rebranded as Cathay Dragon. As Cathay continually strive to help its passengers travel well, this rebranding will offer a more seamless brand experience across the two airlines. Here, the Chief Executive of Cathay Pacific and Chairman of Dragonair, Ivan Chu, as well as the Chief Executive Officer…
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Alaska Airlines New Brand Look
On Jan. 25, 2016, Alaska Airlines revealed the most substantial updates to its brand in a quarter century. Hear Sangita Woerner, Alaska’s vice president of marketing, introduce the updates.
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Cathay Pacific – New Livery Launch
Cathay Pacific showcases its new livery on the Boeing 777-300ER aircraft as part of their ongoing efforts to improve the Cathay Pacific customer experience. www.cathaypacific.com/newlivery
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Qantas – Welcoming Hugh Jackman
Announcing Hugh Jackman, award-winning actor, and now an official global ambassador working with Qantas on community projects in Australia.
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SWISS will renewing its long-haul aircraft fleet with Boeing 777
Next year, SWISS will start gradually renewing its long-haul aircraft fleet with brand-new Boeing 777. Its new intercontinental twinjet is extremely reliable, and incorporates state-of-the-art technology. With its advanced engines, the 777 uses much less fuel and emits less carbon dioxide than comparable aircraft. The new SWISS flagship has a range of up to 14,500…
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New Alitalia | On board tour
Alitalia introduced its new brand, new aircraft livery and new visual identity. The airline also announced product upgrades across all classes of service on its international wide-body fleet with the aim of repositioning itself on the world stage as a leader in superior service and a powerful ambassador for Italy. Built around a new concept…
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Alitalia – a New Beginning
Questo è un nuovo inizio, da scrivere insieme. Perché il nostro rinnovamento parte dalle nostre persone. We are writing a new beginning, together. Because our renewal starts from our people.
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Alitalia – New Livery
We are ready for a new journey. We have worked to create an Alitalia most modern but always genuinely Italian and to offer a travel experience even better with new services, new aircraft and a completely renewed image. Siamo pronti a un nuovo viaggio. Abbiamo lavorato per dare vita a un’Alitalia più moderna ma sempre…
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The Singapore Girl Waxworks by Madame Tussauds
The first wax figure of the Singapore Girl was modelled after Ms Lim Suet Kwee in 1993. Ms Lim, now an Assistant Manager with Singapore Airlines, played a crucial role in the selection process for the new Singapore Girl wax figure. Modelled after Ms Nur Surya Binte Mohamed Ambiah, a flight stewardess with Singapore Airlines,…
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ANA – Star Wars R2-D2 Aircraft
The R2-D2 motif is also a great match to ANA’s blue logo and design that appear on the main fuselage. The R2-D2 character has a reputation for strong, reliable service; one of the hallmarks of ANA’s 5-star quality service.
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SAS – The Color Design On-board
As passengers enter SAS’s new cabin, they are met by a gray color scheme with blue and light ash elements. The idea is to create a relaxing and comfortable atmosphere on board.
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easyJet New Livery Look
Our new livery is the first change to the look of our fleet since easyJet.com replaced the call centre number on the fuselage in 1998.