Ryanair is a Ready Business Case Study

The New Ryanair: Transformation Of An Airline

In 30 years, Ryanair has grown to become Europe’s largest airline, carrying 90m customers annually.

But it’s a Ryanair in transition, undergoing a constant programme of improvement, entitled “Always Getting Better”.

Business travellers and families now have a tailored service to enjoy, and its marketing presence in key European markets is expanding greatly.

What will the future Ryanair look like and what will the effects be on the leisure and business travel industry in Europe?

Kenny Jacobs, Chief Marketing Officer, Ryanair