We have partnered with Sougha a traditional Emirati art to create and relive our heritage and traditions through our products in a modern way.
Watch this video to see how the craft of weaving is done and to know a bit more about the products from our Chief Commercial Officer, Peter Baumgartner.
This is great for the Khalifa funds, great for the Sougha project and provides a piece of unique Emarati heritage for our guests.
The range of limited edition artisanal amenity kits will be available to guests travelling on long-haul services to and from our home base Abu Dhabi and will be offered on all of our cabins.
