Air France’s Marketing stunt in Toronto: AF351 Instant Takeoff Contest

AF351: Air France’s daily flight from Toronto to Paris.

Air France created an original rendezvous giving the opportunity to enthusiastic contestants to instantly board its AF351 flight to Paris, which was part of a 4-night getaway to the City of light in collaboration with the Best Western Folkstone Opera hotel.

To participate, entrants needed to register online to obtain a boarding pass and then show up with their passport, luggage and travel companion at Toronto’s David Pecault Square on October 24, 2013 to get a chance to be instantly whisked away.

Some 600 people were present on site ready to leave.

How about you?

Would you have dared to fully prepare for the chance of flying to Paris?