Air New Zealand lets passengers show their golf skills up in the air

Air_New_Zealand_golfThis article is re-published with kind permission of “www.airlinetrends.com“.

To celebrate its sponsorship of the upcoming New Zealand PGA Pro-Am Championship, Air New Zealand (ANZ) is currently running a world first in in-flight entertainment:

‘30,000ft In-Flight Putting Challenge’.

From 22 March untill 26 March, passengers on on ANZ selected flights between Auckland and Queenstown will have the opportunity to “putt for prizes.”

Always looking for an innovative campaign that makes headlines, the airline has turned the aisle of its so-called ‘All Blacks’ A320 aircraft (painted black in honor of its sponsorship of New Zealand rugby) into a putting green at 30,000 feet.

Four passengers on each flight can compete for prizes, and to participate passengers fill out an entry form in the departure gate lounge and drop it in an entry box located at the gate prior to departure. If ANZ’s cabin crew draws their name they will be invited to participate on board.

On the Air New Zealand blog, an inflight leaderboard shows the top putters of each flight. The overall winner will be announced on March 27th and receive a VIP trip for two to watch the final day of the pro-am championship, including flights, accommodation and a new set of Callaway RAZR clubs.

According to ANZ’s sponsorship manager James Gibson, the quirky competition is a great way to show its support for the championship.

“At Air New Zealand we’re crazy about rugby on the outside of our planes and we’re crazy about golf on the inside. This world-first for entertainment onboard is sure to show off some skills and provide a few thrills for passengers travelling on the all black A320 over the next few days.”

Video of the campaign here.

Airlinetrends.com

Raymond Kollau is founder of industry and consumer trends research agency airlinetrends.com, which monitors the global aviation industry for commercial innovations launched by airlines and airports in response to changing consumer behavior. Raymond is a frequent presenter at in-house trend sessions at airlines and airline suppliers around the globe, as well as at industry events such as the Aircraft Interiors Expo and Future Travel Experience.